PPC (Pay-Per-Click) Account Management

In the world of Paid SEM we at SimpleSEM provide the best services. Our in-house expert team in paid search has intensive domain expertise in PPC Search Engine Marketing as well as optimization fields based on bids. Our team of experts have helped many Fortune 500 companies realize excellent page rankings on sites like Yahoo!/Overture, Xerox and Microsoft. We leverage various PPC search engines of the likes of Google, and Overture/YSM!, including MSN Live).

Depending on your website promotional objectives, we at SimpleSEM can provide you with two kinds of unique services:

• SimpleSEM Standard
  This is a fundamental package aimed at small to medium sized enterprises. The range of services includes keyword reporting, research, as well as restricted geographically targeted campaigns.




• SimpleSEM Advanced
  This package is best suited for large sized firms who have set aside sufficient bandwidth for intensive marketing campaigns. The range of services includes analysis of your competition, research on popular keywords, geographically targeted campaigns on a national level, description and title tests of A/B, ROI, CPAS, ROAS, as well as bidding based on rules, margins, bid jamming based on competition, reports on ROI and keywords, as well as real-time, dynamic optimization of API.

Our Proven Paid Search Process

We at SimpleSEM follow a highly systematized and streamlined process for implementing Paid form of Search Engine tasks like tracking and attracting traffic.

• At the outset our team of search engine experts collaborates with you to assess the current state of your website business and define suitable objective for the campaign.




• We assess all keywords in use and also scrutinize your vital competition.




• We create brand new accounts in PPC search engines to reestablish the quality and popularity of your site.




• We make sure each of these accounts have been setup appropriately and there are no chances for lapses. This way the accounts start getting funded in a few days and you begin to realize ROI quicker.




• We monitor and assess the campaign’s performance, start segmenting and also target more number of relevant keywords to the search engines.




• The last step is all about optimization. PPC campaigns are all about being alert and agile and receptive to market conditions – especially since every second translates into money.

Our team of experts will provide you with in-depth reports which detail the exact allocation of click funds, as well as the ways in which these funds have been spent ranging through diverse groups of keywords. These reports are provided on a continual basis – so you are always in the loop. We also provide you with suggestions on ways to improve traffic monitoring methods while being within the same web log file. We also suggest new ways to help you prepare reports on traffic analysis – with your very own in-house team. This way you can immediately assess crucial factors such as Google Analytics, Omniture, HBX, Webtrends, as well as Nettracker etc.

At SimpleSEM, our core expertise lies in reporting mechanisms pertaining to both SEO and PPC, log file checking, analysis of advanced conversion tools etc. Even if you wish to check on your third party provider for bid management or for analytics, you can ask us for advice.

SimpleSEM is your one stop solution for all your SEM requirements.
Just contact us and we will get back to you shortly.