Archive for the 'Yahoo!' Category
Would you like to have all the search services you use constantly gathered in one interface? Yahoo! has almost read your mind and announced the launch of Yahoo! Alpha – a platform that lets you create your custom search engine by choosing which information sources to include.
Results from such sources as Flickr, Yahoo Answers, YouTube, Yahoo News Search, Wikipedia and Sponsored Results are available to be added to the main results. While customizing the search engine you can remove any of the sources you find not informative enough or - even more – you can also add any additional source you like (syndicate it with an RSS feed) and share your customized version of the search engine with friends.
Yahoo! Search blog has announced today the move of their web crawler. With the acquisition of Inktomi a couple of years ago the crawler was set at inktomisearch.com. So everybody interested could see in the log data a visit of Yahoo crawler to their site under this domain name. However, for further the crawler will be removed to crawl.yahoo.net domain.
There are some reasons that could make you keep an eye on Yahoo bot migration process as citing Yahoo blog:
Mar
Saving Money by Improving Ad’s Quality Score: Panama Ad Ranking Algorithm Explained
It is widely known currently among Yahoo PPC advertisers that with panama update in early February the new metrics - Quality score was implemented to the ads. However, not everybody is aware of how exactly this variable will influence your campaign performance while it affects the keyword’s CPC directly.
After Yahoo’s ads ranking system has changed an advertiser might find his ad to be more, less or equally relevant to the average ads of competitors. This is based on predicted CTR for your ad and will be reflected on your campaign costs. While previous Yahoo bidding model considered only the CPC you are willing to pay, Panama makes the ad position calculation more flexible. Your add can appear higher than your competitor’s even though your CPC is lower as ad rank is calculated by multiplying ad’s predicted CPC with bid price.
The new Yahoo Suggestion Board announced recently is positioning itself as “a swanky new community-based recipe for collecting feedback that’s making its way across a number of our sites”.
Yahoo Suggestion Board has evolved from Yahoo Autos but includes 14 other properties also.
if you recall a few weeks ago, Jeremy Zawodny wrote a post about his thoughts on Google ripping off a certain Yahoo page design. Steve Bryant over at GoogleWatch thought it would be fun to create a Google start page that looked exactly like Yahoo’s current theme.
I guess this would be what Google ‘could’ look like if they we’re purchased by Yahoo!, instead of Overture…
In a recent BusinessWeek article, Google and Yahoo we’re compared. More specifically Yahoo’s Panama project was compared to Googles recent innovations. According to the article:
Using data on total search queries, released by comScore, Caris & Co. analyst Tim Boyd estimates that Yahoo made on average between 10¢ and 11¢ per search in 2006, bringing in a total of $1.61 billion for the first nine months of the year. Google, meanwhile, makes between 19¢ and 21¢ per search. As a result, it made an estimated $4.99 billion during the same period.
This is incredible data (even if extrapolated), directionally it means Google is approx 200% better at monetizing search queries vs. Yahoo. The ironic part is, Yahoo! has more experience at this game, and the scenarios imho should be flipped. Let’s see who wins in the end, or who acquires Yahoo! first - Microsoft, or a Media Giant like ClearChannel.
The way to dynamically insert keywords tin Google AdWord is widely known and used by many advertisers. Using a “{KEYWORD:} the end of title” syntax one can show the unique ad that uses exactly the keywords of search query.
But how can be dynamic keyword insertion performed in Yahoo’s Search Marketing advertising program (also called Panama)?
Found in WebmasterWorld forum, here goes the detailed explanation of the process of how to enable the parts of the ad copy to change to the terms being searched for in your Yahoo account:
1. Click the Campaigns tab > Summary subtab. The Campaigns page opens.
2. Identify a campaign and click its link. The Campaign Details page opens.
3. Identify an ad group and click its link. The Ad Group Details page opens.
4.Click the Create New Ad link. The Create Your Ad page opens.
5. Decide whether to insert the keyword into the title or the description of the ad.
6. Enter the title and description of your ad. At the point in your title or description where you would like to insert the keyword, click the Insert Keyword link below the text field. {KEYWORD: DEFAULT_TEXT} will be inserted into your title or description, and you may then replace DEFAULT_TEXT with the keyword of your choice.
7. Enter the URL and ad name for the ad.
8. Click Save Changes.
9. In the Ad Group Details page, find the related keywords in the keywords tab.
10. Click the keyword link. The Keyword Details page opens.
11. Click the edit link in the Alternate Text field at the top of the page. The Enter Alternate Text dialog box opens.
12. Enter the alternate text to display.
13. Click Submit
