Archive for the 'SEM News' Category
Though a major portion of your web traffic comes from other web sites, but search engines too can boost your site traffic, if your web content is of standard quality. Your web page ranking in any search engine depends upon the style and management of content. Hence, to improve your web page ranking, it is must to optimize your web page content. Following are some tips, which will help you to optimize your web content.
Your web content should be relevant to the keywords used in the title or in links. The content of your blog should be able to attract readers as well as search engines. Keywords should be used at the standard keywords density that is 2% of total words volume. Most of the search engines remain in regular search of relevant and fresh material according to the index. So, if your web content is relevant and updated then more search engine crawlers will click your blog and your web ranking will go up.
Your blog post titles should be unique and compelling. Compelling blog post titles attract the readers at first instance when they see title index on the search engine results. Many search engines determine the rank of your blog according to the post title. So, be careful about the post title. You can make post titles more attractive by using relevant and popular phrases. Effective use of keywords in the titles makes the web content more productive.
You should use only search engine friendly URLs. Now a days, there are many blogging softwares and content management systems that provide search engine friendly URLs. For this specific job, you should avoid using conventional publishing software because theses softwares don’t generate search engine friendly URLs. It is better to use important keywords or titles in URLs. Always provide some links to your other posts in new posts. By adapting this practice you enhance the importance of your older posts as well as your professional value. Use the main keywords in hyperlinks provided in your web content.
Structure of the content is also important. You should divide your content under headings and subheadings. Use headings and subheadings after every one or two paragraphs to highlight your views. This specific feature helps the readers as well as search engines to determine the quality of your content. Try to put main keywords in headings and subheadings but don’t enforce them.
To get some prestigious assignments and to make their portfolios more impressive, some web-designers work “free of charge” for some time period (a trial period typically). Some people adopt this risky practice to secure new clients, and in my discussions this kind of practice is known as “free pitching”.
There are many web-owners who invite design and content samples from various web designing agencies or professional without intending to pay anything. Such people draft their demand letter with a clause that they will pay only for the approved samples. Every kind of work needs time, efforts and some expenditure. If you design samples for such people, you will earn nothing financially except the assurance of approval or future scope.
Some designers doing “free pitching” say that they will earn sufficient after getting the order and thus will compensate their time, efforts and money invested in creating free samples. But, how one can be sure about getting the order because most of the clients invite web designs from numbers of designers. Secondly, if your design is accepted and even used by your probable client, how you will come to know.
Most of the professionals think that as being new in web designing field, they will have to work for free. Ethically free pitching is wrong. This kind of service reduces the value of your abilities, efforts and time. Besides this it delivers a wrong message to other segments of the clients who don’t believe in getting free web designing service on pretext of samples. Many web designers too don’t like this shortcut method to improve their portfolios. If you continue to offer free pitching, you will lose your good will in your business circle. In long run, it may adversely affect your career.
But, if you don’t have even a single assignment on your portfolio, specially at the starting of your career, what is the other option? Yes, there are many options to come out of free pitching.
You can do some web designing work for some non-profit organizations (NPOs). Many NPOs require the services of excellent web designers at cheaper rates because they don’t have sufficient funds. Do your best to remain on their portal. Within a very short period, you will have enough assignments on your professional portfolio to impress other clients. As an alternative you can create your own samples to put them on your own website. This will help your probable clients to know your capabilities and you can charge standard rates for your service.
The Yellow Pages Association put out a press release, supported by comScore data, that shows very healthy growth and usage of online yellow pages sites. Previously TMP Directional Marketing released findings from a consumer study that showed, among other things, that local search and yellow pages sites have some of the most qualified traffic on the Internet: 82 percent of users made a contact and 61 percent went on to make an in-store purchase.
The problem of click fraud is essential for all online advertisers. And it is self-explanatory - who’d like to waste money for fraud? Search engines have started working on this issue long time ago making the statistics more and more transparent.
One more step towards tracking and fighting click fraud has been done recently by Google and Yahoo. In addition to the information about fraudulent clicks statistics and articles on this topic search engines now create the whole portals devoted to this critical problem. Both Google and Yahoo Traffic Quality Centers contain information on quality of traffic your site is getting through online advertising starting from perfunctory overview and getting to the inside of click fraud tracking issues.
Hope these new portals will be of use for online advertisers and webmasters!
1. Google launches AdSense Referrals 2.0
This AdSense feature was rolled out in beta earlier this March and some of you might be familiar with it. The system serves to let site owners publish advertisers’ products on their websites getting paid for action (literally getting the comission from selling somebody’s products). However, according to Inside AdSense blog the updated version has such benefits as:
- Expanded product inventory
- Category and keyword targeting
- Ad unit optimization (with “Pick best performing ads” oprion)
- Better targeting for pages with multiple themes
- Greater compensation for high-quality traffic
- Add your seal of approval
2. Yahoo Updates their Panama PPC Engine
The functions added to Yahoo Panama Paid Search Engine are quite helpful and would be of use to most Yahoo advertisers. Now you can
- move/copy keywords from one campaign to another
- search for keywords with keyword tool
- view competitors’ ads for current keyword
- get ad ideas and best practices ad creation advice
3. Yahoo rotates ads on Yahoo internal pages
It was recently noticed by Loren Baker from SearchEngineJournal that Yahoo seems to test a new way of showing paid search ads on the site’s internal pages. Contextual advertising which is being served in Yahoo Network are rotated with Flash animation. Personally I haven’t seen the ads rotating but have no reason not to trust Loren’s observations!
Want to know where the search engines vulnerabilities are? What bugs one could expect from search engine? Well, guys from Ukrainian Websecurity promise to reveal the bugs of most popular search engines. At least one bug a day during the whole June is announced to be reported to the publicity.
Google has made a investment and public commitment to being a “green” company. Meaning they source carpet and sofas made without PVC, paints without volatile organic compounds, and cafeteria food from local growers. Now Google has gone one step further, and begun to generate it’s own electricity, and rolled out the largest commercial solar deployment in the US.
