The recent speech of Matt Cutts at WordCamp 2007 (actually as most of the other his speeches) has made pretty much buzz in an SEM society. The session was already blogged many times but we’d like to summarise the “Whitehat SEO Tips for Bloggers”.

• Don’t put your blog at the root of your domain – you could take the advantage of getting twice more links as people link to main page and main blog page
• Consider the words people are searching for and use them in the text of your blog posts in a natural way, without spamming
• Google will not “punish” hard for duplicate blog content but still care about the fact you can get to a post from 3-4 different ways.
• Use short relevant alt tags for all the images you publish in the blog
• Remember Google consider only blogs with multiple authors to be accepted into Google News
• Unlike Yahoo Google does not care about the number of slashes in a URL. Depth of the pages is what Google cares about.
• The SEO Title Plugin is recommended by Matt Cutts for the titles of blog and posts.
• It is not important what file extention you use - .php, .html, .htm, .asp, .aspx, .jsp unless it is .exe
• Underscores and hypens in URLs are treated by Google as word separators

2008 Republican Presidential candidate Ron Paul in discussion with Google executive Elliot Schrage as part of the company’s Candidates@Google series.

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EBay Inc. has pulled all of its paid search ads from Google Inc.’s AdWords network in the U.S., an eyebrow-raising move likely to be seen in the industry as a sign of deteriorating relations between the two Internet giants.

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Have you ever thought about the amount of efforts Google makes to enhance their search engine? Well, seems like Matt Cutts has already made this analysis for you! In his recent post he’s lined out the 5 things users might not be aware of concerning Google search quality improvements.

Google continues to have a strong focus on search

and just because it’s much harder for press to excite readers with a heading like this then with an article about Google’s new feature it seems like Google becomes more focused on some activities not related to search.

Google makes lots of improvements that most people never notice

sure, it’s hard for users to notice a slight improvement the search engine has made however much time and efforts was spent to make it. Read the rest of this entry »

Google makes substantial efforts to improve their Image Search engine. The system already can define the faces in search results and users could use a special attribute &imgtype=face at the end of the URL to be showed faces only.

We believe that quite soon the attributes for other categories will arise as Google is encouraging its users to take part in Google Image Labeler initiative – “a new feature of Google Image Search that allows you to label random images to help improve the quality of Google’s image search results”.

This “game” is pretty funny and we hope the data collected via it will be used effectively and help to improve Google Image Search significantly!

Google announced a new search feature implemented in their search engine. Using Google Translate a query could be inserted in your native language while the search would be conducted in the language you specify. The results returned would be translated back to your native language.

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Google has just launched the “Hot Trends” feature to Google Trends. The home page of Google Trends now shows 10 hottest queries of the day. What makes Google think that a particular query is hot? It is not stated but the guesses are that the queries are chosen if a sudden rise in query popularity occurs.

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