Archive for the 'AdWords' Category
The Google Quality Score which was first implemented in August 2005 as an ad quality metrics, has been announced to be updated.
Why are Quality Scores important?
According to Google
Low quality keywords receive higher minimum bids, often making them inactive for search because their maximum CPC does not meet the minimum bid. In addition, since we also consider quality when we rank ads, higher quality ads benefit from higher placement on the page and a lower cost-per-click on average. So, high quality ads are not only more relevant for your potential customers, but can also help you improve your ROI by lowering your advertising costs.
What Quality Score indicators should the advertisers expect to appear in their accounts?
Why? Just because a world gets a bit more kind with every smile you bring to it (at least I still believe in it, don’t you?)
Google AdWords Operations team announced that they would like to decorate the new office they are moving into soon with the photos of their advertisers.
The AdWords Operations team will soon be moving, and we want to decorate our new building with photos of our advertisers as a way of recognizing that we owe our success to you. We’ll be showing the photos in the new building because seeing your faces inspires us and reminds us that we’re here to help make our advertisers more successful.
Sounds nice! Really why not sharing your photo and your pleasure of work captured on a photo? The guidelines to photo submitting are listed here.
I wanted to add my photo also, but my natural shyness stopped me from that 
Looks like Google Checkout is testing a few ‘big’ icon treatments in Google Adwords listings - we are assuming the project goal is to compare & contrast user click response based on icon size.
We found these screenshots of the three ‘treatments’ or styles of icon Google is now testing: subtle cart, defining brand, and the ‘Daddy’ call to action or click to action button. Click here to learn more about Google Checkout Badges.
I wanted to dedicate a complete post to this oddity. When I got home last evening, from a long days work; naturally I decided to open the iPod.
To our surprise my Wife noticed the new Shuffle from Google has a misprint in it’s intended engraving message. Looks like Google is “mispelled” in the actual engraving, it reads “ooGleg thanks you!” - how strange.
UPDATE: Reader asmmisc helped to figure this riddle out: “ooGleg = Google Shuffled” Get it? Google Shuffle(d), awesome play on words…
Can you ever imagine that the ads you see daily on TV, kiosks, billboards and other ‘offline’ displays in your city could be published by the Google advertising system? Check it out, meanwhile Google has been assigned a patent named “Allocating advertising space in a network of displays” which mainly describes the system of this kind.
The operation principles are the same with AdWords ads. The major difference here is about networks the ads are published at (the ‘Where’ not ‘What’). They are trying to no longer limited to web pages and radio frequencies, potentially Google ads could be published in any sort of media (starting from the nearest future, I assume).
Systems and methods for allocating space for advertisements in a network of electronic display devices are provided. Attribute information indicating retailer and categories of products available for purchase in the vicinity of a display device is maintained for each device in a database.
Advertisers may upload advertisement messages to a server specifying information such as budget, price per impression, preferred billboards and/or other constraints.
One or more keywords or other descriptors are specified for each advertisement message. The system then generates an advertising campaign specifying where the advertisement message is to be output and send the messages to the specified displays. The output may consist of various forms including video, audio, printed incentive, interactive data transfers and/or combinations of these.
- The AdWords system not only visits pages specified in your destinations URLs, but could also follows any redirects to determine overall page relevancy from the site?
- Spider visits from AdWords system do not appear as clicks or impressions, but they can improperly be counted by some third-party click trackers.
- The AdWords system can be restricted by robots.txt instructions from visiting specific pages of the site (so please be prepared to experience many negative effects if you opt into these restrictions).
- When defining the Quality Score for a particular Campaign, Google calculates content relevancy, site navigation ease, user information gathering and a multitude usage statistics.
- AdWords systems visit and re-evaluate most advertiser site’s landing pages at least once a month.
It has already been confirmed by Nick Fox, Senior Product Manager for Ads Quality at Google that Google is running a test for displaying an Ad Quality Index to the advertiser and looks like will implement it to the Adwords accounts soon:
Google is running a test now — we haven’t formally announced it yet, but I guess I’m going to tell you now — showing in the front end, quality score information to the advertiser. This is sensitive. Potentially it helps the bad guys optimize, so we have to be careful how we implement this.
For the advertiser Quality Score can serve an index of how effective are the changes made by him to the Adwords campaign or to the site’s landing pages. Keeping an eye on Quality score changes I assume would be possible to minimize campaign spends and make it more effective.
