We Have Moved!

SimpleSEM is now Simple Performance Marketing!That’s correct – SimpleSEM.com has rebranded to SimplePerformanceMarketing.com. We didn’t want to redirect the entire site at once, so we will be slowly migrating the content and posts to the new Blog.

Please check out our New Corporate Site, Marketing aggregator MKTG, Corporate Blog, and Articles pages…we are committed to providing TOP quality Online Direct Response services and the new site/brand reflect those values.

The entire Simple Performance Marketing Team is excited about 2010 – check out our new online home

Combating SEO Implementation Paralysis | Search Engine Watch

By: Chris Boggs of SEW:

For several years, SEO consultants and agencies have faced one major challenge, beyond keeping up with ever-changing organic ranking algorithms: lack of implemented recommendations. What causes this “implementation paralysis”? The answer is typically grouped into three areas:

1. Technology barriers.
2. The approval process.
3. Ownership issues within the site’s organization.

Let’s look at some examples of each of these results-paralyzing factors, and some ways to avoid or mitigate them.

Click to Read more:
Combating SEO Implementation Paralysis – Search Engine Watch | SEW

Search Engine Optimization Services – A Thriving Business in Today’s Economy

Frustrated Business OwnerBecause of the current state of the economy, many businesses are struggling and dealing with downsizing. One business that is expanding and growing during this time isn’t really talked about outside the marketing and online circles. One type of growing business service is search engine optimization services. Although their services can become costly, they are being used daily because of the results they can provide. Companies know they have to cut back on their budgets, including marketing, so they are using tools that generate the most results. These services help companies generate the traffic needed to keep their business afloat, so companies aren’t downsizing the SEO services.

Search engine optimization services have been around for years and companies have recognized their importance from the beginning. Companies had the budgets to use their services, along with their regular marketing techniques. But because many companies are forced to cut their budgets drastically, they have been forced to examine what actually works for them. SEO has stayed in many companies’ budgets because it helps them get the traffic to their sites that they need to survive. With more and more people using the Internet, companies know they need to keep an online form of marketing. The professional SEO services give them the best results they can get.

Because studies have shown that people using search engines tend to choose from the top half of the list, companies have long used search engine optimization services as a great marketing tool. It worked so well when the economy was good and companies could afford larger marketing budgets. Now with the state of the economy, companies only are using what works best. These services are able to generate the traffic they need to their sites so companies are able to focus on providing a consistently great product to the consumer.

Search engine optimization services are one of the few booming businesses in today’s fragile economy. Companies know they need great Web sites and traffic to survive in today’s world, so they aren’t sparing tools that work. This is one aspect of their budgets they know they need to keep. Because companies are trying to hard during this time to be recognized online, SEO services are one of the few businesses that are seeing an increase in business. They provide a service that companies value so much during this time that they can’t afford to take it out of their budgets.

Contact SimpleSEM to Improve Your Search Engine Rankings Today.

Search Engine Roundtable: November 2008 Archives


Happy Thanksgiving everyone, I am posting the video early in celebration of the special weekend. I spoke for a while on why SEO’s should be careful when using a site command. I also spoke a while about link building companies and how they are being perceived these days. Google is allowing some advertisers the ability to show ads based on mobile devices or desktop devices. Yahoo had a search update. Live Search added malware reporting to Webmaster Tools. Google improved Street Views in Maps. Google is cutting on contractors. Will Google give out holiday gifts this year? SEMPO will be ringing the bell at the NASDAQ. Learn how to save on this year’s holiday gifts with Live Search Cashback!
Search Engine Roundtable: November 2008 Archives

Microsoft Live Search Gets a Redesign

In case you didn’t know, Microsoft Live Search has been redesigned – see screenshots below:

New Microsoft Live Homepage Experience!

But wait … there’s more. If you hover your mouse around certain areas, you can see where Microsoft is headed:

Awesome new interactive ajax features!

Good Job Microsoft Live Teams!

Daily Search Forum Recap: June 30, 2008

Daily Search Forum Recap: June 30, 2008

- Is Google Crawling Absolute Paths?

We’ve repeatedly recommended Google Webmaster Tools to help you assess problems with your website. It can help you figure out if you’re having some problems somewhere and then you can get to the bottom of them. In a specific example, a Cre8asite Forums member is finding that Google is crawling absolute paths, such as http://domain.com/var/www/html/page.php and /home/public_html/admin.html, which shouldn’t ever happen. Is it a problem with Google, or is there a structural issue with the

- Is there a Minimum Number of Pages Required for Decent Organic Rankings?

While SEO becomes more and more important, people try to find angles that they can exploit or take advantage of so that they can achieve good rankings. In one specific instance, High Rankings forum post asks if there’s a minimum number of pages that need to be targeted to achieve decent rankings. It’s important to note that in general, a site as a whole is collectively not ranked. Each page ranks individually. Therefore, you need

- Search Engine Optimizers Should Back Up Their Statements!

At SEO Refugee, Skitzzo talks about how the SEO blogosphere is starting to shift drastically and people are giving their opinions as fact. Instead of using jargon like “in my experience” or “as far as I can tell,” they think that their specific experiences mean that these statements hold true in all circumstances when in fact most of these experiences are circumstantial and they may not entirely hold true in all instances. The discussion moves

- Plurk Brings Micro Forums, Like Twitter Brought Micro Blogging

A few weeks ago, I joined Plurk to mess around with the newest social media buzz. After playing around with it for a few weeks, I have really grown to enjoy many of its addictive features. The main thing I want to explain is that Plurk feels to me like a micro-forums format. Just like Twitter is a micro-blogging system, Plurk is really a micro-discussion forums platform. Plurk works where you can post a 140

- Use Google Ad Manager To Set Minimum AdSense eCPM

Stuart McDonald posted a thread at WebmasterWorld explaining how you can use Google Ad Manager with Google AdSense to specify a minimum eCPM. You must keep in mind that you need to have other ads in your Ad Manager inventory to compete with your AdSense ads, in order for this to work properly. Google Ad Manager allows you to set a minimum CPM for most ad runs. By specifying the minimum CPM with house or

- Some Webmasters Are Banning Yahoo Slurp

It seems like some webmasters are becoming fed up with the activity of Yahoo’s crawl, Yahoo Slurp, relative to the amount of traffic Yahoo Search is sending the web site. In fact, some webmasters have taken the plunge and banned Yahoo from crawling their sites. It is funny, because some webmasters were or are afraid to ban Yahoo because they think it might have some sort of impact on their Google results. One such webmaster

- Moving to a U.S Hosted Server: Will it Impact Country Specific SEO?

A WebmasterWorld thread asks how much of an impact will a site see if it is moved from a Dubai host to a USA based host? The answer is not really all that known. This webmaster’s main concern is that he receives “80% of traffic from UAE and have lots of content and back links related to UAE.” He wants to continue to receive higher rankings in the United Arab Emirates (UAE) regions. He is

- Why Did Google Tells Us They May Use Cookies To Prevent Spam?

Matt Cutts, of Google, posted a blog post at the official Google Blog named Using data to fight webspam. In that post, he describes how the web spam team uses log data, IP addresses, and cookie information to help prevent search spam. The question in the forums is why? Why is Google handing over this information? Let me quote a snippet from Matt’s post: The IP and cookie information is important for helping us apply

- Video Recap of Weekly Search Buzz :: June 29, 2008

You love basketball? I do. This video recap, I play some basketball and you can score some great schwag by watching me play. Learn how by watching. So what did I chat about? Google proves to everyone out there that they know who you are, what you are doing and how much you can spend with Google Ad Manager and Google Trends for Websites.

Leaving Las Yahoo: Microsofts $5 Billion Mistake?

If Microsofts walkaway from the Yahoo deal is indeed a ploy to save $5 billion, Microsoft CEO Steve Ballmer may have proven himself pennywise and pound foolish. He was prepared to spend billions to finally make Microsoft a serious rival to Google. For a bit more, he may have destroyed Microsofts chance to get there.

Continue reading “Leaving Las Yahoo: Microsofts $5 Billion Mistake?” on Search Engine Land Now

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