We Have Moved!

SimpleSEM is now Simple Performance Marketing!That’s correct – SimpleSEM.com has rebranded to SimplePerformanceMarketing.com. We didn’t want to redirect the entire site at once, so we will be slowly migrating the content and posts to the new Blog.

Please check out our New Corporate Site, Marketing aggregator MKTG, Corporate Blog, and Articles pages…we are committed to providing TOP quality Online Direct Response services and the new site/brand reflect those values.

The entire Simple Performance Marketing Team is excited about 2010 – check out our new online home

Google AdWords API Suffering From 502 Server Errors

Forum discussion on Google API Outage at Google Groups.

AdWords API users out there, you may have noticed that Google is returning errors for some of your operations and calls. Reports came in on April 1st at a Google Groups thread, which has been confirmed by Google.

Google AdWords API Suffering From 502 Server Errors

Top 21 Signs You Need a Break From SEO (2008 version)

From Small Business SEM:
It’s that time of year again: Time to find out if you’re spending too much time on SEO and in desperate need of a break. Here’s the 2008 version of “Signs You Need a Break from SEO.” Enjoy!

1.) While everyone else searches for wedding photographers, senior portrait photographers, and the like, you’ve spent weeks looking for a “social media avatar photographer.”

2.) The thought that SoloSEO is actually a team of two gives you a slight headache.

3.) You travel to so many conferences that your spouse struggles to keep track of your whereabouts. And one day, while trying to update her calendar with your schedule, your wife says to you, “Okay, SES in March. SMX and SEG in April. And what’s the one in May? SEX?” (This actually happened.)

4.) Instead of showing the number of RSS feeds you’re subscribed to, your feed reader just says “TILT.”

5.) There’s an indentation in your mousepad that exactly mirrors the path from the “What’s New” tab on Sphinn to the “Report As Spam” button below the most recent submission.

6.) You know how to “match client sites to the 70+ part algorithm formula that is used by Google, Yahoo, MSN, Ask and every major search engine worldwide.”

7.) You know where that quote came from.

8.) It doesn’t strike you as strange that you sometimes communicate with your spouse via your blogs.

9.) When Danny Sullivan moved his family from England to California, you tracked their travel on FlightAware.com.

10.) Your spouse says your family is “going green.” Your first thought: “Did our PageRank increase on the family blog?”

11.) While telling your son about your favorite childhood books, you wax poetic about the “Wikipedia Brown” series. You never correct yourself. He doesn’t, either.

12.) You get in line at the public library, and while your son checks out a book, you whisper to the librarian, “Eric Ward says you have the best links around. Can I get one?”

13.) One day your wife tells you, with no prompting, “I really like the name ‘Mihmorandum’. I wish we had a cool last name that we could do something with.” (A true story.)

14.) You spend the next four days trying to come up with clever puns for “McGee.” (Also true.)

15.) You think Lively, Google’s virtual world, offers a lot of marketing potential.

16.) When Matt Cutts posts his personal travel schedule, you sync it to your own calendar.

17.) When your alma mater emails you about its new Alumni Directory, your first thought is, “Ooooh. A clean link from a .edu? Gotta check that out.” (True story.)

18.) You vow to never make a donation when you learn your alumni listing is blocked to search engine spiders. (Also true.)

19.) You’ve never been on TV, and never will be, but you still create a TIVO “wish list” search for your name. You convince yourself it’s all in the name of reputation management.

20.) You use social updating services like Ping.fm and HelloTxt, but those aren’t enough for you. No, you need a master service that updates your updating services. You’re that connected.

21.) You laughed at anything on this list!

Top 21 Signs You Need a Break From SEO (2008 version)

Manage the Articles for SEO in Professional way

One of the best way to enhance your website’s such engine optimisation is writing high quality targeted, updated and relevant articles. Your website should provide complete information on all of the related topics or keywords. A volume of 300 – 400 articles on your site significantly improves your SEO but if your website comes across tough competition of ranking, then you will have to adapt some SEO techniques to manage the content of articles. Following are some suggestion that will help you to manage the content of your articles in a professional way.

Each and every article on your website is important. The title of the web page tells about the content of your articles. Hence you should select the title of your web page with utmost care. The title of your web page should be easy and meaningful. It should clearly define the motto of your articles. It is better if you use main keywords in your web page title. Your web page title contributes a lot in determining the ranking of page.

On search engine results, your web page title appears as hyperlink. People click on your page link if it seems interesting to them. These clicks determine the rank of your web page. Search engine crawlers find it easy to surf different pages through the interlinks provided in your articles. By this measure, they can still go to the missed pages. Use attractive phrases consisting keywords for the text of hyperlinks.

Always try to create search engine friendly URLs containing main keywords because such URLs are preferable over dynamically generated or oblique-sounding URLs. You should place your resource box at the end of the articles because this will help to attract web traffic to, your personal website.

It is also a good practice to organise your article content under main headings and subheadings containing keywords. Headings and subheadings of your article make the readers more interested in your article because they find the relevant information easily. By going through the headings and subheadings, readers can decide whether they should go through the entire article or not. Search engine crawlers too judge your page ranking through the headings and subheadings of the articles. It is better to use a main heading or subheading after one or two paragraphs.

To make your articles more attractive, prefer to use bullets to highlight your thoughts. This practice facilitates readers to go through the key features of your articles in one go.

Google offers API for Outlook migration to Gmail

Google took a giant step on Friday to make it easier for companies to migrate any e-mail system over to Google Apps Gmail by offering an E-mail Migration API targeted at corporate developers and e-mail administrators. Find the API details here: http://code.google.com/apis/apps/email_migration/
developers_guide_protocol.htm

read more | digg story

Google Adwords Changes Provide More Rounded Package

Neither change is revolutionary, but it is another step in the evolution of Adwords from its strict CPC one size fits all package to a service that provides a full gauntlet of options to advertisers. Not that Google really has to do much to attract new advertisers, given their dominance of online advertising, but it’s nice to know they are still evaluating new ideas.

read more | digg story

The Search Engine Speakeasy is Live

Search Engine Speakeasy ForumsThe SimpleSEM Search Engine Speakeasy has finally arrived. After many days of coding issues, we got the Forums section up and running smoothly this evening. I am very excited and have anticipated this moment for a while now, as the new site release came before any added functionality.

Please give us your feedback and ideas – we want to keep this as engaging as possible as well as informative.

Cheers,
Jeremy

  • Tags

    adsense advertisement AdWords affiliate programs answers archives article Ask black hat blogging blogs bookmarking Google google adwords googlebot google pr google search information jeremy live MSN optimization overture pagerank page rank pay per click penalty php PPC problems promotion quality content questions ranking rankings search engine optimization sem SEO seo techniques SEO Tips seo tool seo tools trends Yahoo! yahoo search marketing