Are you puzzled about the low ROI of your online ad campaigns? Ever wondered how you could increase the conversion of your site? From today everyone having an AdWords account could benefit from the Google WebSite Optimizer. Launched in October, 2006 in a limited beta version the tool now is available for free for every Google advertiser.

The primary task of Google Website Optimizer is to enable advertisers to test different variants of their landing pages in order to determine the best converting one. The test is performed based on the number of variations of such page parameters as headlines, promotional text, product image and call-to-action. Combining the variations of these elements in all possible combinations the system provides you with a detailed report of the conversion rate of each of them to enable you to choose the best performing one for your ad campaign.

The results given by Google Website Optimizer are not based on some estimates or predictions. All the pages variants are tested live on your site using the real traffic data for the page’s effectiveness evaluation. In addition to measuring the estimating the probability of success of certain landing page the tools shows also the estimated effects of altering each separate page element and significance of specific page areas.

If you still hesitate about how useful Google Website Optimizer could be for you consider watching a flash demo.

I just wonder why wouldn’t Google consider this constant alternation of page’s content cloacking?

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