The problem of click fraud is essential for all online advertisers. And it is self-explanatory - who’d like to waste money for fraud? Search engines have started working on this issue long time ago making the statistics more and more transparent.

One more step towards tracking and fighting click fraud has been done recently by Google and Yahoo. In addition to the information about fraudulent clicks statistics and articles on this topic search engines now create the whole portals devoted to this critical problem. Both Google and Yahoo Traffic Quality Centers contain information on quality of traffic your site is getting through online advertising starting from perfunctory overview and getting to the inside of click fraud tracking issues.

Hope these new portals will be of use for online advertisers and webmasters!

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