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16
Nov

Some information of the PPC Providers

Posted in SEO

There are a lot of Pay Per Click or PPC providers available in the market. Choosing a provider is of great essential for having a successful PPC venture. In this article let’s take a quick look on the different PPC providers and how they work.

Yahoo! Search Marketing (SM) formerly Overture is one of the Pay per Click providers in the market. It is also one of the pioneers in the business. Yahoo acquired Overture some four years ago making it highly competitive with Google’s AdWords. SM has an impressively huge reach and is syndicated to partner sites like Yahoo, CNN, ESPN, MSN, NetZero and others. Advertisers who opt to use SM have the option as to which site the ad is going to be place. SM also has an excellent reporting systems hence advertisers could easily track the progress of their campaign. And lastly, SM gets rid the headache called click fraud so that you can be rest assured that your advertising budget is in good hands. However on the bad side, some keywords in SM could be pretty expensive.

Then there’s the industry leader Google AdWords. When your target market are those who are more tech-savvy, people with their own blogs or those who maintain their own website then Google AdWords is the one for you. Also with Google, you will have an immediate global audience. No more need for the advertiser to subscribe for extra service. But just like with Yahoo! Search Marketing, keywords that have a much higher demand could be very expensive. But if your budget permits it, then Google AdWords is the smart choice for your PPC marketing campaign.

While the two mentioned above are the major key player in the PPC industry, there some minor players worth mentioning. One of the small player is MIVA formerly FindWhat. With MIVA advertisers could view the current bid prices of keywords in real time thus managing your PPC campaign easier. Advertisers could also change their bid price any time of the day.

Other Pay per Click providers includes Enhance Interactive (formerly ah-ha.com), IndustryBrains, Kanoodle and Ask Jeeves Sponsored Listings. These minor players in the PPC industry offer the same services as Google and Yahoo. They all promise quality traffic to your site. Yet their cost per click (CPC) is much cheaper than Google and Yahoo. In the end advertisers might get a much higher ROI when they utilize these providers.