I assume you are familiar with Google Base already so we couldn’t ignore the update of this effective merchants’ resource. Online merchants are promoted to submit more attributes along with basic product description to give users more parameters to compare when searching for a particular item. Besides, Google reminds that “including as many attributes as possible will increase your items’ exposure in search results”. The required for each product attributes include:
- brand
- condition
- description
- expiration_date
- id
- image_link
- link
- price
- product_type
- Title
Google also “strongly recommend” the use of some additional elements which “will increase your items’ exposure in search results”:
- payment_accepted
- payment_notes
- pickup
- price_type
- quantity
- shipping
- tax_percent
- tax_region
While more sophisticated users can take an advantage of uploading additional information for their goods such as color, film type, focus type, megapixels, model number, resolution, size, tech spec link, upc, zoom for cameras or artist, department, material, occasion, style for jewelry.
The complete list of attributes defined by Google could be found here.
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