Search engines are said to operate on Democratic principles. A link to a site from another is said to equal a vote. The more links or votes a site has for it, the more popular it is perceived to be, and thus it should stand higher in the search results and ranking pages. But all votes are not considered equal in this system. A domain itself will be ranked by the search engine algorithms from 1 to 10, with higher values being preferable. Thus a vote or link from a PR 10 web site would be ten times more valuable than a vote or link from a PR 1 web site. Some web sites may have no PR value at all. Usually it takes a few months for a web site’s PR value to be calculated, and it may take a few months of SEO link building before the PR value begins to rise. There are various software programs and third party browser plug-ins that will allow you to check the PR value of a site automatically.

Links, particularly one-way links, are the time honored, most important aspect of SEO campaigns. A SEO campaign can add a hundred or a thousand links per week to a web site. But since the value of spam links is marginal, the need is to focus on building quality links. For this many web site owners will look for one way links from sites with high PR values. The search engines will elevate your own site’s PR value if it has many of these links. If your site does not generate blogging activity, forums, or press interest generally, then you will need to blog your own site and create links through an SEO campaign. To do this you can create simple announcements of services offered and place them on various bulletin boards. If you post a lot in forums on different sites, make sure your signature includes a link to your home page. This kind of basic activity is excellent to create links.

To create a back link in a post, you may be able to use a WYSIWYG editor to insert the link automatically, or use an html editor to insert a link tag. The basic html code for a link should be:

<a href=”http://www.example.com/”>link</a>

With this tag you can create anchored links in any web page, blog, forum or bulletin board post. Html link tags will also work in most emails.

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