1. Google launches AdSense Referrals 2.0
This AdSense feature was rolled out in beta earlier this March and some of you might be familiar with it. The system serves to let site owners publish advertisers’ products on their websites getting paid for action (literally getting the comission from selling somebody’s products). However, according to Inside AdSense blog the updated version has such benefits as:
- Expanded product inventory
- Category and keyword targeting
- Ad unit optimization (with “Pick best performing ads” oprion)
- Better targeting for pages with multiple themes
- Greater compensation for high-quality traffic
- Add your seal of approval
2. Yahoo Updates their Panama PPC Engine
The functions added to Yahoo Panama Paid Search Engine are quite helpful and would be of use to most Yahoo advertisers. Now you can
- move/copy keywords from one campaign to another
- search for keywords with keyword tool
- view competitors’ ads for current keyword
- get ad ideas and best practices ad creation advice
3. Yahoo rotates ads on Yahoo internal pages
It was recently noticed by Loren Baker from SearchEngineJournal that Yahoo seems to test a new way of showing paid search ads on the site’s internal pages. Contextual advertising which is being served in Yahoo Network are rotated with Flash animation. Personally I haven’t seen the ads rotating but have no reason not to trust Loren’s observations!
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January 9th, 2008 at 2:40 pm
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