Is 4.4% a big deal? Well, when it goes about search it is! According to Nielsen//NetRatings’ research 4.4 % is the drop in search volume Microsoft search engine has experienced for the last 2 years which basically equals to approximately 7 billion lost searches (about 300 million per month).

The share of MSN Search starting from February 2005 till February 2007 decreased from 14% to 9.6% while Google’s share rose from 46% up to 56% for the same time. The drop is party explained by the Search engine rebranding from MSN to Live Search, party by the stability of Google’s and Yahoo’s performance and Microsoft’s reluctance of searching for new markets and opportunities.

For sure it’s early to say about Live Search “end” – Microsoft has a number of innovative services that people like and report high ROI acquired. However, the company’s opportunities could be greatly widen with the increase of search market share and we believe in their further successes!

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