To improve ranking on search engine through optimizing web page content, it is must to keep in mind ceratin aspects. A good SEO strategy follows only highly recommended and legitimate steps. There are many general practices that can ruin all of your efforts invested in optimizing web page content to improve ranking. Following are some practices that shouldn’t be adapted as a short cut measures to improve your web content ranking.

Never stuff your website pages with primary or secondary keywords. This practice delivers only negative impresion to the readers, Search engines too don’t find any relevant information in such contents at first go. As a result, search engines block your website.

Every website has some popular pages. You get most of the traffic due to these pages only. Try to find out the most popualr pages of your site. Don’t remove these pages, while updating or improving your web content. Try to put the index on these pages. If it becomes mandatory to make changes in these pages, use permanent redirect setting in access file to redirect search engines and surfers to the new URL.

Never exchange links indiscriminately. If you exchange links with other webmasters or bloggers, it should be meaningful. Links exchanging exercise shouldn’t be done just for search engine optimization instead it should be value-based. Don’t ignore the importance of web analytics tools while optimizing your web content.

Search engines don’t value images. Always avoid use of images as navigation links and if it is necessary don’t forget using ALT attribute. It is better to use text links using CSS definitions. Always avoid using a badly defined robot.txt file because such files may block search engine traffic. This file is generally used to tell search engine crawlers about the index of your other website. Even a single command existing in this file can block an entire folder.

Don’t delay SEO. SEO should begin at the very first stage of your website launch. Without proper SEO you can’t attract relevant traffic to your website. The way you define your URLs, write the content, define navigation bar affects your SEO. If you do SEO work after launching your website, you may have to repeat about 70% same exercise again.

Don’t neglect the expectations and convenience of human visitors just to meet out the requirements of search engines crawlers. Always follow the rule: “Only human-friendly websites can be search-engine-friendly”. Don’t be impatient to get the results because sometimes it may take even 5 months or more for your website to even appear in search results.

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