It depends upon the search engines to implement or not to implement the patent in their search results after applying for the patent or even after getting the patent. However such patents provide us the idea about the expectations of search engines in a website. Many of Google’s patents have provided us the idea about the importance of fresh content, anchor text, domain-related information, user behavior, themes, link popularity, and data history etc. Google wants to generate the best possible search results for the visitors.
Recently, Google released a new patent application under the title: ‘System and method for supporting editorial opinion in the ranking of search results (http://tinyurl.com/pambf)’. Google’s latest patent application doesn’t focus on algorithm-based changes but it is more focused on the various aspects related with integration of human editorial process. This patent will help a lot in this regard because this will allow to use a newly devised searching method. This is a patent that refers a site as a whole rather than a specific page.
It is a fact that search engine algorithms are delivering their best performance according to their capacity. Recent search results show that an algorithm-based search engine can’t deliver excellent results regularly for much longer period because there are many SEOs who continuously try out reverse-engineer system. To deal with this problem, professionals have devised many solutions. One of those is a social search engine. These social search engines rank their results according to the wisdom of crowds.
To find out the results there are two types of sources. The first one is known as ‘Favored Sources’. These are those websites that are useful and contain authoritative content on the concerned topic. Second kind of sources is known as ‘Non-Favored Sources’. These websites may have biased information or misinformation on the concerned topic.
The latest patent application describes a semi-automatic system to identify favored and non-favored sources. According to the served details in latest patent application, Google is trying to get patent for a system that will identify good sites and bad sites in order to rank them according to SERPs. This process is certainly going to improve search results significantly.
In their latest patent application, Google has proposed a hybrid mechanism. This system combines human based editorial process with algorithmic search. By integrating editorial opinion in search results, Google believes to enhance the quality of its search results. This new process will also use theme-based queries and relevancy aspects to improve their results.
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