The Google Quality Score which was first implemented in August 2005 as an ad quality metrics, has been announced to be updated.

Why are Quality Scores important?

According to Google

Low quality keywords receive higher minimum bids, often making them inactive for search because their maximum CPC does not meet the minimum bid. In addition, since we also consider quality when we rank ads, higher quality ads benefit from higher placement on the page and a lower cost-per-click on average. So, high quality ads are not only more relevant for your potential customers, but can also help you improve your ROI by lowering your advertising costs.

What Quality Score indicators should the advertisers expect to appear in their accounts?

An additional optional Quality Score column will appear in Google AdWords accounts later this week which will include:

- the minimum bid for each keyword

- a “Great”, “OK” or “Poor” label for the keywords

The main purpose of this update (according to Google at least) is to “provide the highest quality ads to our users while also providing you with the highest quality leads to maintain great ROI”.

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