The term ‘Reciprocal linking’ means exchanging links with similar and complimenting websites to increase search engine optimization. But there are many people who are using this technique to serve their illegal interests. Due to this trend, many webmasters and SEO consultants have started to doubt the benefits of reciprocal linking crusades. Search engines like Google determines the high rank for those sites that are linked with more websites. This policy is based on the fact that if net-surfers are getting attracted and using site links of other websites to reach your site, then your site would be containing high quality content.

Reciprocal linking process was developed in late nineties. During that period, many websites, which were called link farms, were created to ease reciprocal linking. But various search engines blacklisted most of these websites. But this didn’t affect the implication of well-designed advertising campaigns through reciprocal linking. There are many measures following which you can design the most effective reciprocal linking campaigns.

Lots of websites have bad reputations among the search engines results and net surfers. Links related to these sites in either way can harm your search engine rankings. Sometime search engine may even block your website. So, it is must to choose your linking partners with utmost care because to identify the website of disrepute is very difficult. Try to make your linking partner only those websites that could adjoin worth to your website. Swap over links with your websites that are not related to your products or services serve no purpose.

Draft a clear term strategy on website. If possible, offer a separate sheet to state your reciprocal linking strategy. In your policy clearly state what sort of links you will accept. In your linking policy, also include some terms and conditions for the websites owners willing to become your linking partner. Quality content helps you to get more reciprocal linking offers. With so many options, you can select few best links providers. Before finalizing the reciprocal linking deal with any website, confirm the popularity of that site.

Always use proper anchor text in reciprocal linking. In case you use an image request, then use image tag with ALT attribute. Your page links shouldn’t be dynamically generated. Always try to generate your own user and search engine friendly links. Some website contents are prepared with JavaScript. Links provided by such websites serves no purpose. Reciprocal linking process takes sometime to deliver results, so be patient.

It depends upon the search engines to implement or not to implement the patent in their search results after applying for the patent or even after getting the patent. However such patents provide us the idea about the expectations of search engines in a website. Many of Google’s patents have provided us the idea about the importance of fresh content, anchor text, domain-related information, user behavior, themes, link popularity, and data history etc. Google wants to generate the best possible search results for the visitors.

Recently, Google released a new patent application under the title: ‘System and method for supporting editorial opinion in the ranking of search results (http://tinyurl.com/pambf)’. Google’s latest patent application doesn’t focus on algorithm-based changes but it is more focused on the various aspects related with integration of human editorial process. This patent will help a lot in this regard because this will allow to use a newly devised searching method. This is a patent that refers a site as a whole rather than a specific page.

It is a fact that search engine algorithms are delivering their best performance according to their capacity. Recent search results show that an algorithm-based search engine can’t deliver excellent results regularly for much longer period because there are many SEOs who continuously try out reverse-engineer system. To deal with this problem, professionals have devised many solutions. One of those is a social search engine. These social search engines rank their results according to the wisdom of crowds.

To find out the results there are two types of sources. The first one is known as ‘Favored Sources’. These are those websites that are useful and contain authoritative content on the concerned topic. Second kind of sources is known as ‘Non-Favored Sources’. These websites may have biased information or misinformation on the concerned topic.

The latest patent application describes a semi-automatic system to identify favored and non-favored sources. According to the served details in latest patent application, Google is trying to get patent for a system that will identify good sites and bad sites in order to rank them according to SERPs. This process is certainly going to improve search results significantly.

In their latest patent application, Google has proposed a hybrid mechanism. This system combines human based editorial process with algorithmic search. By integrating editorial opinion in search results, Google believes to enhance the quality of its search results. This new process will also use theme-based queries and relevancy aspects to improve their results.