Pay Per Click or PPC is an advertising model wherein advertisers pay only whenever a user clicks on an ad to visit the advertiser’s site. This is cheaper than conventional advertising in a sense that the advertiser doesn’t have to pay for a fixed monthly cost to place an ad in a website (impression based). And with the right keywords, PPC gives you instant traffic and many potential profitable clients.

Keywords are words that a user types in a search engine to find relevant web sites (think Google, Yahoo, MSN). Keywords may contain a word, a phrase or an alphanumeric term, some refer to keywords as “Tags”. Tags are a popular form of keywords nowadays which even non-experts use on a daily basis. PPC is the most profitable and valuable targeted audience you can buy for your website.

Advertisers bid on relevant keywords which best describes the website or product he/she is advertising. When someone types a particular keyword in a search engine or browser, the list of advertisers’ link will appear by order in which the highest bidder is placed first (i.e.: mortgage, diet pills, anti virus software etc…) To stay ahead of competitors, advertisers try to find keywords that are not yet bid on by anyone else. Keywords are the SOUL of Pay Per Click advertising, which could be said to be the the best form of advertising model ever created.

Typically the most frequently searched keyword garners a much higher bid price and most competition. The higher the demand, the higher the bid price (typically).

Advertisers should choose wisely on which keyword to use and keep your bids within the reach of your advertising budget, don’t get obsessed with being #1. The main idea is to select words or phrases that are relevant to your target market and thus makes it most effect to use for your web site. Researching for the right keywords is essential for a productive Pay Per Click campaign. Advertisers must identify words and phrases that would most likely get quality traffic to your site. They should look for words that are specific yet effective. To do this, the marketer must know and understand what his target audience is and what search terms they are using.

Good keyword selection and implementation will improve your “Quality Score”, thus giving your campaign more mileage and better relevancy. The right words and phrases can generate steady traffic to your website at an affordable cost. Keywords are important to make your Pay Per Click campaign a success, so avoid any irrelevant keywords, you not only lose potential audience, but waste money as well. So what did we learn today? Without the proper keywords, your PPC marketing campaign is worth nothing.

Pay Per Click could mean a lot to your business - we mean Cash money! With Pay Per Click or PPC, advertisers only pay for users who click through their website, this makes PPC the cheapest and most effective way to advertise in the Internet (vs. CPM advertising). Not only that, PPC is by far the safest way to generate traffic for your site, and the most effective method in bringing in a truly targeted audience. With PPC, advertisers easily reach out to their target market in an instant. Moreover, advertisers would have a global market once their campaign starts.

To have a successful and profitable Pay Per Click campaign that can create traffic and revenue to your site, you need to keep these simple tips in mind.

First step is to do intensive research on relevant keywords for your product - I cannot stress enough the importance of finding GOOD keywords in the beginning. Then find additional words or phrases that could lure targeted traffic to the site, use PPC Experts call this “concatenation” sets/exercises. Good keywords are usually the name of the product, question-type phrases or the URL of the website.

To generate the FASTEST return on investment (ROI), you must work on a tight budget and track EVERYTHING (Don’t spend one dime until the tracking is right!). Bid on a keyword that you think would best be beneficial and what your consumer is looking for in the long run. Some keywords have high demand (more query volume) so as a result they will demand a much higher bid price. Look for keywords on a lower price range but you think could be serve a similar or same purpose - we call this the LongTail.

After selecting a good set of relevant keywords, the advertiser must create an advertising campaign that contains the Ads which are well written. The Ads are made up from Titles and Description (T&D’s), these should immediately catch the attention of the product or sites target audience. The Title should be catchy as to arouse the curiosity of the audience thus making them click the ad (CTR). The ad should contain the keyword so that precisely the potential client could search it thus has a high chance of ranking high among other ads.

Negative keywords also help “trim” out unwanted users (i.e.: unsecured vs. secured borrowers) and help you really bring in genuine targeted traffic to your site. You could select keywords, when searched, so your ads wont’ be displayed. By using negative keywords, your campaigns will be more targeted thus giving a faster return of investment for you would not be paying for unnecessary clicks on your ads.

The last step is to launch your campaign and test out all your hard work - YAY! But remember the work does not end here, after launching, you must continuously monitor your PPC campaign. PPC providers can send you reports as to what keywords get the most clicks through.

With Pay Per Click, your ads will only be shown to users who are looking for what you offering therefore each click on your ad could be a potential client.

Good luck and drop me a email if you have any questions. Cheers!

Search engines are said to operate on Democratic principles. A link to a site from another is said to equal a vote. The more links or votes a site has for it, the more popular it is perceived to be, and thus it should stand higher in the search results and ranking pages. But all votes are not considered equal in this system. A domain itself will be ranked by the search engine algorithms from 1 to 10, with higher values being preferable. Thus a vote or link from a PR 10 web site would be ten times more valuable than a vote or link from a PR 1 web site. Some web sites may have no PR value at all. Usually it takes a few months for a web site’s PR value to be calculated, and it may take a few months of SEO link building before the PR value begins to rise. There are various software programs and third party browser plug-ins that will allow you to check the PR value of a site automatically.

Links, particularly one-way links, are the time honored, most important aspect of SEO campaigns. A SEO campaign can add a hundred or a thousand links per week to a web site. But since the value of spam links is marginal, the need is to focus on building quality links. For this many web site owners will look for one way links from sites with high PR values. The search engines will elevate your own site’s PR value if it has many of these links. If your site does not generate blogging activity, forums, or press interest generally, then you will need to blog your own site and create links through an SEO campaign. To do this you can create simple announcements of services offered and place them on various bulletin boards. If you post a lot in forums on different sites, make sure your signature includes a link to your home page. This kind of basic activity is excellent to create links.

To create a back link in a post, you may be able to use a WYSIWYG editor to insert the link automatically, or use an html editor to insert a link tag. The basic html code for a link should be:

<a href=”http://www.example.com/”>link</a>

With this tag you can create anchored links in any web page, blog, forum or bulletin board post. Html link tags will also work in most emails.

Some of the best web sites with extensive information and product listings do not even break the top 100 on search engine results pages due to the way the data is structured on the site. The titles and headers of the page may give little clue to the amount of information contained in the page, or its type and quality. There may be no description listed in the meta tags, and no keywords in the code. Important keywords that would lead interested users to the page are not present in the titles, or only found buried in the text deep into the many paragraphs on the page. Keywords can make or break your web site because they are what users actually type into the search engines to sift data. If your specialized keywords, main keywords, and synonym keywords are all present on every page, then there is much more of a chance that that page will be found by a user. Black Hat techniques have long used this trick to bury long lists of keywords in microscopic text sizes that match the color of the page background and are only read by browsers in search engines. White Hat techniques seek to redesign a web site based on SEO by doing keyword analysis, and subtly refining a site to optimally reflect user keyword queries.

The importance of keywords is further reflected in the prevalence and popularity of “cloud tags”. Cloud tags contain list of keywords arranged into small text boxes that reflect the type of information present on the site. Cloud tags may be static or evolving based upon user patterns, search queries, link choices, or other variables. Some have suggested that cloud tags are a re-branding of the most effective Black Hat SEO techniques with good design practices and user community base. Other ways that keywords can make or break a site relate to keyword density. Some sites such as Google will now also evaluate the keyword density of web pages as part of their analytic services or search ranking algorithms. Cloud tags have the effect of increasing keyword density throughout a site, making them popular with web masters, while users enjoy the expressive nature of the cloud tags and using keywords to attract members with similar interests to their home pages and blogs. Keywords in meta tags, titles, text, and cloud tags will ensure that search engines rank your sites pages in the right categories for users.

SEO or Search Engine Optimization is becoming more important and sought after by web sites today. In the first generation of the internet, most businesses were working to transfer and adapt their business to online operability. As web sites and domains have become established, doing business for years under the same address, the need is not only for regular upgrades, but also for SEO or Search Engine Optimization. Since 90% of users search for information through the main 5 or 6 search engines, SEO or Search Engine Optimization is a method of design and promotion that ensures the site will be ranked highly on Search Engine Results Pages (SERPs). If your site is in the top 10 when a user searches for keywords that reference your site’s products and services, then your SEO campaign has been a success. Most people will be happy if their site places in the top 20 or 30 results for popular and competitive keywords.

SEO or Search Engine Optimization is important to drive traffic to your web site. If a user can reach your site through a link, review, or banner advertisement on another site, it is excellent. But most users will find your web site through a search at one of the major sites like Google, Yahoo, MSN, AOL, or Lycos. Users will generally sort through the links presented on the results pages until they have found the products or information they are looking for. If your site has a good SEO structure and web promotion campaign behind it, then the pages of the site should rank highly in the results pages. If users are going to other sites before yours for similar products and services, then an SEO campaign may be able to help increase sales and traffic.

Another important aspect of Search Engine Optimization is the way the titles and descriptions for your pages display on the results pages of the search engines. You may need to make sure these are clear for the user, and contain succinct summaries of all information included on the page. You may also need to redesign your site so that keywords themselves are present in the titles and categories of the pages on your site. This will make them rank higher on search engine results pages when users query a term. SEO or Search Engine Optimization is becoming more of a standard form of maintenance and operating a web presence or domain online.

Most people will be wise to refrain from joining a PPC advertised program that promises secret information to realize wealth and riches, or promises insider information and techniques no one else has. Information is said to have a will to be free, and most of the best software and sites online are based upon open sharing. So do some related research on a PPC based advertisement and you will likely find thousand of similar offers and other sites offering the same information or software for free. A lot of PPC advertising is based on affiliate programs that pay commissions for bring customers to a site that make a purchase. So many PPC campaigns may really be leading you to advertising, and presenting information in a way designed to route you to another site in order to take the advertising commission. Since most all internet advertising works in this way it is not surprising, but PPC fraud may sometimes make it seem as if a link is coming directly from a manufacturer when really the advertisement has been placed and marketed by an affiliate.

Other more serious types of PPC fraud involve fake web sites where orders are received but not sent. Sometimes, these web sites may be made to appear the same as a popular web site and the link will have one URL while redirecting to another URL. This type of camouflage and cloaking of links is standard in PPC advertising, but offering services and sales that are not delivered is a type of PPC fraud. For the most part however, these instances are in the vast minority of all cases of advertising involving PPC. The issue of how to know if these websites are for legitimate or a PPC fraud is usually a simple matter of common sense. If a PPC offer sounds too good to be true, it usually is.

One aspect that assists in PPC fraud is that ads through a PPC network appear and run immediately, so a fraud web site may be up for only a day or two before it changes into another domain, with another PPC campaign. The quick ability to insert ads into a search network may mean that a site can disappear before you have a chance to redeem the services ordered. If this happens, there is little to do but remember to be more careful next time. PPC fraud is emerging with spam, phishing, and other techniques as a means also for identity theft of personal information.

Pay Per Click advertising is used for web promotion designed to bring visitors to a specific page of a web site. Sometimes this may be the home page of a domain itself, while other times it may be a special offer page or direct link to a product. The PPC ads will appear on search engine display pages within a few hours of starting a campaign. You may be able to serve upwards of twenty to fifty thousand impressions a day with multiple keywords and ads. This calculates to twenty to fifty thousand potential customers you otherwise would not have had the chance to reach. The other interesting fact about PPC is you only pay for the ad if someone clicks on it and enters your page. For many, the click is much more valuable as it opens the door directly to a web site from any direction.

Website promotion through PPC or Pay Per Click advertising should be developed together with appropriate keyword research. PPC advertising will automatically appear in the search results pages that a user browses for information, not as links but as text ads. When you create a campaign for PPC ads on a search engine, keyword analysis is needed to save money per click through. Keywords for less popular combinations and specialized searches will place Pay Per Click ads on results pages with equal number but lower rates per click through. PPC Advertisers can combine terms to build a campaign that is most cost effective based on results and post-analysis.

In most cases related to SEO, Pay Per Click advertising will be just one aspect of the overall campaign. But for affiliate marketing techniques, there may be few opportunities better suited than PPC. Affiliate marketers can earn high commissions by researching keywords and matching them to affiliate partners through PPC campaigns. In this way PPC advertisers do the work for the main site without them having to invest, but the result for the customer is the same. The affiliate PPC ad thus works to introduce a web searching customer to an affiliate sponsor with a product or service to sell. The affiliate earns a commission if the customer makes an order, though there are some affiliate programs that will pay simply for leads or account sign ups. Managing these types of affiliate accounts is a fundamental and popular practice related to PPC advertising and web promotion.