Archive for March, 2007
Mar
Saving Money by Improving Ad’s Quality Score: Panama Ad Ranking Algorithm Explained
It is widely known currently among Yahoo PPC advertisers that with panama update in early February the new metrics - Quality score was implemented to the ads. However, not everybody is aware of how exactly this variable will influence your campaign performance while it affects the keyword’s CPC directly.
After Yahoo’s ads ranking system has changed an advertiser might find his ad to be more, less or equally relevant to the average ads of competitors. This is based on predicted CTR for your ad and will be reflected on your campaign costs. While previous Yahoo bidding model considered only the CPC you are willing to pay, Panama makes the ad position calculation more flexible. Your add can appear higher than your competitor’s even though your CPC is lower as ad rank is calculated by multiplying ad’s predicted CPC with bid price.
It’s not a secret for everybody that Google is collecting personal information about your search. Do you want anybody (even though a machine) to know your IP address, queries you use and your cookie details? I doubt that. Everybody would appreciate a certain extend of privacy in web and search is not an exception.
Inside AdWords blog has announced yesterday the expansion of Google Audio Ads beta. Those advertisers who are willing to take part in the test are welcome.
Among the Audio Ads advantages previous test results have claimed the high level of targeting along with simplicity of user interface and various options for detailed reporting.
Some Internet advertisers might have already received the email notification from Microsoft AdCenter support team about the launch of the content advertising pilot program. Recently the upgrade was announced on AdCenter Blog also.
AskCity recently announced of implementing the new function to its Local Search. For now and on you can not only mark the areas on the map and send friends but you can use special drawing tools to perform search within the area you’ve specified. Use squares, circles or polygons to point the area of search either lines to point a street, however long or short it is.
Have you mentioned Yahoo showing related searches for image search? Showing the queries being search by others who was looking for the same thing as you do is a good idea. For example it seems rather logical that those who make an image search for MSN are shown Yahoo, Google and HotMail as related queries. Though, images that are attached to the links look irrelevant and made me smile:)
Recently published interview with Justin Osmer - Senior Product Manager at Microsoft – touched upon Live QnA product. Introduced last September, this service “is a very good place to go for opinion based sorts of things”. When it goes about some rather complex queries that plain automated search engine is not able to give an accurate answer for there is a good option to ask the question you’re interested in at Live QnA.
