Yahoo claims to conduct some essential changes to its structure and organization. According to the new management system the company will focus on 3 segments: audience, advertisers and publishers.

Yahoo chairman and chief executive officer believes that that is what will raise the value of Yahoo network for customers and let the company become a leader in the industry:

The Internet is continuing to grow and evolve at a rapid pace, and we’re reshaping Yahoo! to be a leader in this transformation, just as we did successfully five years ago. Our strategy capitalizes on big emerging trends and leverages our core strengths in search, media, communities and communications. We believe having a more customer-focused organization, supported by robust technology, will speed the development of leading-edge experiences for our most valuable audience segments.

As can be read in the first paragraphs of Yahoo press release under the title “Yahoo! Re-Aligns Organization to More Effectively Focus on Key Customer Segments and Capture Future Growth Opportunities”, the company aims to capture it’s 5-year-old popularity and market share and become a leader in the future:

Yahoo! Inc., a leading global Internet company, today announced a reorganization of its structure and management to align its operations with its key customer segments — audiences, advertisers and publishers — and more effectively leverage Yahoo!’s significant strengths to capture future opportunities for growth.

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