Why is it that Yahoo outsources their paid search for Yahoo Personals and Y! Small Business divisions out to somebody else?
Doesn’t Yahoo! have the best PPC account group available to manage these internal iniatives? - especially with the new Panama/DTC switchover?
We’re guessing that Yahoo! currently doesn’t have the bandwith or the existing talent to work on their own accounts; they must be saving the good account managers for their largest paying accounts, not internal ones.
Check out their site as well, not very thorough or innovative. We just wonder which founder of SearchRev are personal friends with Jerry Yang or David Filo - because we can guarantee it wasn’t their boring copy, or website that looks impressive.
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August 4th, 2008 at 4:57 am
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