While deciding to do a mass bid update this morning, a member of our team noticed something awry within the Yahoo Search Marketing interface (DTC)…usually the menu features a “Bid to Position” option, now it is “Bid to Influence Position” - this was on content match bids.

We are guessing the rollout to the new bid platform (long rumored to be “Panama) has just begun. Bid Rank, (presumed to be CPC) x Click-Through Rate = “listing’s position” (Ad Rank). No longer does CPC solely influence your positioning, just like Google.

Thanks to “The Professor” for the tip…

3 Responses to “Yahoo accidentally reveals its ‘Google Killer’ (aka: Panama) to the public”

1. eunmind Says:
   August 22nd, 2006 at 1:32 pm

   what is beyond the link?
   has anyone clicked on it?

2. The Professor Says:
   August 22nd, 2006 at 3:12 pm

   I don’t know what’s beyond the link. I click it, but the system just stays still. The DTC is slooooooowwwwww!!!!!!!!!!!!!!!!!!!

3. Jeremy Hermanns dot org » Yahoo Panama released for Content Match Says:
   August 23rd, 2006 at 4:59 pm

   [...] read more | digg story [...]

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