Social search is not new. People have been using such sites as Digg or Del.icio.us for a rather long period when looking for something in the internet. But Yahoo! today combines both search based on math algorithms and on people opinion. A new search engine launched by Yahoo! today provides users with the possibility to ask other people’s advice along with using machine-generated results.

For sure, when it goes about some questions that are important for you or that demand some decision you’d rather rely on people’s opinion then on answers given by search algorithm. New service from Yahoo! is based on Yahoo! Answers an is the newest and the best place to share your thoughts on one or another point and to collaborate online.

In UK the launch of new Yahoo! search engine will be accompanied by the launch of multimillion-pound advertising campaign with participation of many celebrity to promote the new service.

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