In ideal world we would expect to be provided with highly personalized media and TV. In ideal world we would hear or read only the advertising we are interested in. In ideal world the information would be extremely easy to find, there would be no email spam and even browsers would be enhanced for our convenience. Are search engines trying to make the world ideal?

The answer could be read between the lines of the new patent filed to major search engines last week. Here are the patents search engines received on June 15, 2006:

Google

Method and system to detect e-mail spam using concept categorization of linked content

Method and system for finding and aggregating reviews for a product

System and method for scalable data distribution

Providing useful information associated with an item in a document

Yahoo

System and methods for ranking the relative value of terms in a multi-term search query using deletion prediction

Method of controlling an Internet browser interface and a controllable browser interface

Syndicating multiple media objects with RSS

Syndicating multimedia information with RSS

RSS rendering via a media player

Microsoft

Searching electronic program guide data

System and method for indexing and prefiltering

Although the titles of the patents sound very promising one shouldn’t count on being provided with all the features listed. The situation when the patents are developed not because they are of great importance but to mislead competitors is not an impracticable case.

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