SearchMash.com has stirred up quite a bit of intrigue and discussion inthe search engine marketing world lately.Upon initial review, I have to admit the site looks like a random search engine aggregator, but upon closer inspection we see that this is no small time operation. It’s results are similarly grouped like Amazons A9, with side-by-side comparisons. Other features we like are Windows Live ‘infinite scrolling‘ and numbered results.

Danny Sullivan just posted a great piece on the Google mission behind this unique search UI. Also check out Elinor Mills Cnet article relevently titled ‘The other Google Search Site’.

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