Do you tend to click on sponsored links in search results? If you don’t then you will not even see sponsored links in Google SERPs because the company starts to test a user-behavior- based ads rotation. So if according to your search behavior Google tracked you are not the person that is likely to click a sponsored results link the system will remove the top ads from the page placing it on the right side.

Google spokesman Michael Mayzel claimed that the changes are implemented to refine ads delivery and that this method will ensure both that users will find the ads only when they are of the greatest use and advertisers will receive the better ROI and more qualified leads.

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