I’m guessing that almost everyone who reads this article is familiar with social bookmarking (T’rati, digg, Del.icio.us etc). Now, please understand as a SEO specialist the features of social bookmarking are not only useful from the point of comfort, and fun but also from the point of search engine optimization, and linking strategy.

Have you ever bookmarked a page in your browser? And have you ever bookedmarked it on the internet? Try it- it’s very convenient and quite addicting! You do exactly the same as if you bookmarked the page on your local computer, but at the same time make the page accessible for other users. Moreover, you get the possibility to collaborate with other people, create your topical community and exchange valuable links to resources on your particular theme. However, it’s up to you to publish your bookmarks or to keep them private.

Each bookmark can be tagged so that it’s easier for you and OTHER people to search through all the bookmarks, based on ones own interests.

So ask yourself, how could social bookmarking contribute to my SEO process? The approach and methodology is simple.

When your page is bookmarked in Social Bookmark Communities (such as Technorati, OpenBM, del.icio.us and so on) it gains both link and relevance (if the bookmark is tagged with the appropriate keyword). It also helps your page get crawled quicker as search engines crawl sites like Technorati and OpenBM rather often.

So if you still don’t use social bookmarking maybe you will reconsider it because it appears to be good not only in terms of self comfort. What do you think?

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