Today’s world tends to simplify everything to the maximum extent, to make things less time and effort consuming. And a tendency to abbreviate words is caused by the same striving. However that is good only within reasonable limits.
So if you got lost among the litany of abbreviations, if ROI, CTR, CPA, PPL, CSS, FFA are just a combination of letters and you have no idea what it all means - then you’re at the right place!
Here is a short glossary of SEO and SEM related abbreviations so you can broaden your knowledge and aptitude further:
SEO (search engine optimization)
The process of choosing targeted keyword phrases related to a site, and ensuring that the site places well when those keyword phrases are part of a Web search.
HTML (HyperText Markup Language)
The programming language used to mark up web content and display it in a formatted manner. It’s up to the web browser software, e.g. Microsoft Internet Explorer or Netscape, to render HTML source.
strategies and tactics undertaken to increase the amount and quality of leads generated by the search engines.
SEP (Search engine positioning)
strategies and tactics undertaken to increase a site’s rankings in the search engines for particular keywords.
DMOZ (Also known as Open Directory Project)
This is a very large directory run by volunteers. This database is used by many websites on the internet.
PFI - PI (Pay for Inclusion or Paid Inclusion)
Used by various search engines that guarantees that your site will be listed in a search engine database. Google is a noteable exception that does not ‘offer’ such a service.
SE
Short for search engine.
SERP (search engine results page)
SERPs are the actual results returned to the user based on their search query.
XML (eXtensible Markup Language)
XML promises more efficient and organized delivery of data over the internet. XHTML is the XML version of HTML.
The average number of click-throughs per hundred ad impressions, expressed as a percentage.
CPA (cost-per-action)
Online advertising payment model in which payment is based solely on qualifying actions such as sales or registrations.
CPC (cost-per-click)
The cost or cost-equivalent paid per click-through.
cost per thousand impressions.
GAPGoogle Advertising Professional
Also known as a ‘Google Consultant‘ this is a person certified and tested by Google to be managing client Adwords and PPC accounts.
PPC (pay per click)
Online advertising payment model in which payment is based solely on qualifying click-throughs.
PPL (pay per lead)
Online advertising payment model in which payment is based solely based on qualifying leads.
PPS (pay per sale)
Online advertising payment model in which payment is based solely based on qualifying sales.
Business that sells products or provides services to other businesses.
Business that sells products or provides services to end-user consumers.
FFA (free-for-all)
Links list, where there are no qualifications for adding a link.
RON (run-of-network)
Ad buying option in which ad placements may appear on any pages on sites within an ad network.
ROS (run-of-site)
Ad buying option in which ad placements may appear on any pages on sites within an ad network.
URL (Uniform Resource Locator)
Location of a resource on the Internet.
A data format used to separate style from structure on Web pages.
Of course the list is not complete but I believe this is quite enough to have a basic idea.
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