Online advertising market is already making very good revenues to publishers.

How much does your company spend on advertising? Whatever the sum is it is just a small fraction of the overall advertising spends.

The spends on online ads are reported to reach $25.9 billion in the next five years which is 11 percent more then this year revenues from online advertising.

Search will definitely remain the leader of advertising and even will continue to grow up to 43 percent of all online ad spending ($11.1 billion) by 2011. Display advertising in its turn will make $9.2 billion in five years according to JupiterResearch forecast. As for media spending and video expenditures they are reported to increase at a 21 percent and 27 percent accordingly.

The rise in online advertising expenses is mainly explained by the growth of keyword prices, larger keyword lists and the entrance of new advertisers to the market.

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