The implicit war between search engines for the search share continues and this time Microsoft is making efforts to improve its search algorithms.

According to a new Microsoft study the search results can be improved by 31 percent by implementation of new techniques based on the user behavior data. Such information as how long a user stays on the site, where he clicks and which queries sets can significantly influence the ordering of top search results.

As click fraud and spam increase search results based on users’ behavior are what will help Microsoft eliminate the problem. Here is what a study co-author Microsoft Research representative Eugene Agichtein says about the new algorithms:

By examining click-through and browsing patterns across a large number of users, we are able to learn a great deal about how people interact with search technologies and thereby improve our accuracy dramatically.

The research is published already and proved the efficiency of user behavior-based approach to websites ranking. I wonder how fast will the study be implemented into the algorithm.

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