If for any reasons you are tired from advertising on Google and Yahoo, if your ads are not doing well or on the contrary, you make huge revenues with PPC and you are seeking for wider exposure – whichever case is yours, MSN suggests you the solution.

Microsoft’s agreement with Overture expires in June, 2006 and MSN has already worked out its own pay-per-click advertising system. No sense to deep into the reasons of such system creation (too much money is involved in online advertising industry to neglect an opportunity to take a slice of PPC pie) let’s better discuss the advantages of MNS Ad Center over the Google and Yahoo! Programs.

To start with should mention a moderate signup fee of $5 and minimum $0.05 per keyword. Besides with ad & keyword import (export) ability you will not need to enter your keywords and ads manually, you’ll have an opportunity to import them from your existing Google or Yahoo account. And you are to chose whether you will upload the whole keyword list or only the best performing keywords.

And at last, the main feature MSN claims to distinguish their system from any other is ads delivery based on demographic information. You can target your ads by any of the following criteria:

• Geographic location
• Day of week
• Time of day
• Gender
• Age

Let’s view how MSN representatives explain that on the simple example:

For some advertisers, exposure is not the only thing they are looking for. Some are looking for exposure to the right audience. For instance, if you sell running shoes, you want an audience who is interested in running shoes to see your ad and take action, which may result in the audience clicking on your search ad, visiting your web site, and buying a pair of running shoes. Conversely, you would not want someone who is interested in buying horseshoes to see your ad and take a similar course of action because that likely not result in a sale, but the click on your ad by this person would still cost you. Your return on investment (ROI) based on the horseshoe customer will be low.

Does that make any sense? Personally I am anxious about testing MSN Ad Center system. Unfortunately, currently only the adCenter pilot program is available and it’s by invitation only. But be sure that by June all of us will be able to run MSN advertising campaigns. So arm yourself with patience!

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