Looks like MSN is going forward in its efforts to monetize its property via ad sale. At east every steps to improving the Microsoft AdCenter are taken.

The new tools are available for advertisers to be able to better strategize the advertising campaign to get higher ROI. With such tool as “search funnels” one could better investigate users behavior. “Keyword categorization” tool allows you to classify keywords into categories in order of likeness.

The site contains data for approximately 10000 keywords but MSN claims to add info for more then 10 million keywords within the next several months.

The speed with which MSN is going to develop is the thing to be jealous of.

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