Microsoft to buy Yahoo!? Could it be possible? This single transaction could change the face of search marketing forever. Wiping out the old Overture/Yahoo! Guard, and making way for Microsoft AdCenter to reign supreme - which was released today! Coincidence? we think not…
As reported by CNN,
Top level executives are in talks with Yahoo! about potentially acquiring a major portion of the company, according to a report published Wednesday.
We don’t want to think that Yahoo! has screwed up so much in their new Panama re-design efforts, that they should announce the possible “selling out” to Microsoft. Albeit, the exact same day Microsoft CEO Steve Ballmer announced MSN AdCenter, the company’s version of Google’s AdSense, is moving out of its beta stage to be officially launched and re-branded as Microsoft adCenter.
Microsoft previously was Yahoo’s number one listings syndicate, and now that Microsoft has “cut the chord” from the Yahoo! paid listings index, we’re sure advertisers will scramble to gain placement on the new AdCenter.
From our estimates, this should decrease Yahoo’s search volume by approximately a third - 1/3 (excluding content partnerships and clicks). So get ready folks, it’s going to be a bumpy CPC shake-out period.
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August 16th, 2008 at 10:46 am
[...] way for Microsoft AdCenter to reign supreme - which was released today! Coincidence? we think not??http://www.simplesem.com/blog/2006/microsoft-to-acquire-yahoo-search-marketing-division/Overture Center - Wikipedia, the free encyclopediaOverture center for the Arts is a performing arts [...]