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It has already been confirmed by Nick Fox, Senior Product Manager for Ads Quality at Google that Google is running a test for displaying an Ad Quality Index to the advertiser and looks like will implement it to the Adwords accounts soon:

Google is running a test now — we haven’t formally announced it yet, but I guess I’m going to tell you now — showing in the front end, quality score information to the advertiser. This is sensitive. Potentially it helps the bad guys optimize, so we have to be careful how we implement this.

For the advertiser Quality Score can serve an index of how effective are the changes made by him to the Adwords campaign or to the site’s landing pages. Keeping an eye on Quality score changes I assume would be possible to minimize campaign spends and make it more effective.


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