The Microsoft adCenter team has announced a new feature available within the adCenter – “Divide Across The Month”. Enabling Microsoft advertisers to better predict the number of impressions available monthly and measure an “Average Participation Rate” which displays in percentage from 10% to 100% scale how your ad delivery will be allocated-flighted throughout the month.

The addition gives the advertiser an opportunity to better meet the targeted budget and flight thier ads throughout the month (though maybe in less quantities daily).

You could learn more about the new features in the adCenter help section.

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