Attention, advertisers! Google has opened the sign up for Audio Ads so that starting from now Google Advertising Network includes radio capacities also. The date of launching the official version of Google Audio Ads is not set yet though the test mode is reported to be carried out by the end of the year.
The delivery of ads to the radio is made with 4 steps:
Step 1) Station inventory management system and studio log.
Step 2) Google links electronically with stations to search for inventory that fits advertiser criteria.
Step 3) Inventory is paired with advertiser requests.
Step 4) Google delivers automated order to radio station and reserves inventory.
This new advertising method seem to provide advertising agencies and advertisers with fast and effective access to the great amount of radio stations and provide them with real-time information as well as customized advertising options.
One Response to “Google Is Rolling Audio Ads”
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November 29th, 2006 at 5:13 pm
This is simply the dMarc Broadcasting pitch repackaged/rebranded as Google. Radio advertisers have access to nothing new here. So far Google has not lived up to the hype, but I suspect there’s more to come. Let’s hope so. More about this in my blog post from earlier today.