Most Google advertisers must have noticed a message in their AdWords account claiming that for every $1 an advertiser spends on AdWords, he can process $10 in sales for free through Google Checkout. For example, if he spent $1,000 on AdWords the month before, the next month he can process $10,000 in sales at no cost.

Google is trying to promote it’s newly implemented checkout service by all means including it’s advertising program. What benefits can AdWords customers take from using Google Checkout?

First your URL when displayed in the ad will get a shopping cart icon in front of it meaning that is supposed to let you attract customers more easily. For me that icon worked as this ad really drove my attention.

Second is the possibility to process $10 in sales for every advertising dollar you spend with AdWords. If you accees this amount the transaction will be charged 2% and $.20.

Besides Google promises to protect its checkout users from fraud by filtering out transaction identified as fraudulent and help to escape chargebacks.

As for the last benefit featured by Google – better leads conversion – to my mind that could be achieved only when Google Checkout will be at least that widely used as other money processing systems.

We’ll keep tracking the systems progress!

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