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Just got word that this new interface testing was going on from the folks at YellowPipe.

So check it out below, Google is testing a new expandable title icon within its search results. It’s an expandable ‘delta’ that when clicked can display more information about a site.
Including:
- Images and a short text excerpt
- Related links
-”Inside this site” links

Goog-new-title-expand-featu.jpg

Goog-new-title-expand-feat2.jpg

Goog-new-title-expand-feat3.jpg

There is also a search “Search this site” feature - obviously using the same ’search within’ script capability many of us webmasters have installed. We haven’t been able to duplicate the Beta results ourselves, so this is seemingly a very ‘limited’ testing sample size.

As SEO’s we’re personally excited and investigating this new feature, our team is currently analyzing how this added ‘relevancy’ should be taken into account for our own client SERPs. We’d like to hear from any other SEO (Search Engine Optimization) companies and encourage other webmasters to comment…


3 Responses to “Google Beta Testing Expandable Title Links!”

  1. Cynthia-ga Says:

    This looks fantastic, and as a professional internet researcher, I can hardly wait to try it!

  2. Joe Clark Says:

    Well Search Engines are on the verge of changing. I came across http://www.oozm.com which is developing another sort of engine. Google and Yahoo has been talking about instant search as well.

    God knows the path for Search engines.

    Joe

  3. Haroon Says:

    That does look very interesting! I wonder if Google will expand the capabilities of the XML map to allow for more control over that section. In theory, if a site is selected by Google algorithm to show up, then that site should be allowed to display relevant content.

    Think about the possibilities:
    - custom navigation
    - “relevant” links/promotions?!
    - “relevant” thumbnails

    This is the 2nd generation after ask.com site-preview.

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