Google is launching a new advertising system that is likely to replace Cost-per-click based Adsense advertising method with new Cost-per-action based approach.

With this program, called the Content Referral Network, publishers will be paid when a user completes a specific action (e.g. purchase or registration).

Though it is much harder to convert sales then just to display the ads waiting for some of them to be clicked, there are some benefits of Content Referral Network compared to Adsense. In pay-per-action advertising model a webmaster is given the full control over which ads to display and how – he will be able to choose the particular products to display.

Anyway, will the pay-per-action advertising model mean more money for publishers or less only the time can show.

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