Needless to say that Google is fast in releasing new features and innovations. Now that the ‘buzz’ around video ads for AdSense has dissapated, Google develops a new ad format for contextual advertising. It combines two existing AdSense formats – text adlinks and a search listing box.
Now both bow PPC ads with descriptions and regular text link ads are displayed in the same module. Three regular ads are on the top of the ad unit and the adlink situated on the bottom. The boxes themselves are of 2 formats: Medium Rectangle (300 x 250) and Square (250 x 250).
For now it’s hard to conclude whether the new format of ads delivery will influence the CTR positively or negatively - only time will tell.
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