Google launched the mobile ads program so that users could view relevant to their search ads directly from their mobile device.

The ad itself looks much like the text ad displayed on your PC when a search done and differs only by the presence of a contact phone number a user can call. So the advertiser will pay either when an URL or the “call” link is clicked.

Although privilege of using mobile ads is available only for Japanese citizens no doubt that in a very short time period you will be able to view Google ads from your cell phone whatever country you leave in because ”Google continues to focus on making the mobile phone a more convenient and reliable device for accessing useful and relevant information while on the go.”
[The mobile ads program can be linked to Here]

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