What will we get if combine the cost-per-click with the volume of clicks? According to DoubleClick we’ll get cost-per-keyword. The most pleasant thing in the statistics provided is that the price of purchasing keywords (cost-per-keyword) has noticeably decreased in the first quarter in comparison to the fourth quarter of the previous year.

So if in December the average cost of purchasing the keyword for the entire month was $59, the cost of the word fell to $30 in the first quarter.

This drop must be caused be the end of December holidays and the drop of customers activity after them. There was no possibility for advertisers to keeps their bids high because of the decrease in revenues.

If not to take into consideration seasonal drops in prices of keywords must admit that the prices remained nearly the same with the prices for the first quarter of the last year. However the total number of clicks soared 24%. That is what confirms the statement of cost-per-keyword prices decrease.

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