This Monday Yahoo users could see some changes in its front page. The text calling people to create 12-second video commercials for Yahoo might have not left some most enthusiastic customers indifferent, thought no money or prize for the best ad was announce. The ads will be shown on video.yahoo.com.

To bring first success to the idea of user-generated ads Yahoo enlisted students from 4 popular art schools to create ads.

Yahoo vice president Allen Olivo thinks that

Any advertiser or business that isn’t maximizing the power of what users have to say is crazy. The brand belongs to the customer. Who better to express what we’re all about than them?

So user-generated ads can be considered to be a way of getting customers feedback for the site.

As long as users ad doesn’t violate Yahoo usage rules for language and sexual content and doesn’t conflict with copyright every ad will be will be shown at Yahoo.

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