It is obvious that the further Internet technology goes the less privacy could be kept by the users. What do you think the level of privacy left for searchers is now and what will it be in the future?
Google ranking and quality score mechanisms are already based on data collected from user queries and behavior online. What could be the other steps of destroying your privacy for the sake of more tailored and helpful search results?
As my imagination suggests – Google could resort to the following personal data to collect:
- each site a user visits and time spent on it before returning to search results;
- each search a user performs;
- sites a user owns, controls or updates
- accounts a user creates in Google services like Gmail, Bloogger, AdWords(AdSense), Picasa, etc.
- emails and messages sent/received via Gmail and Google Talk
- documents created on Google Docs, Google Calendar
- sites and feeds a user subscribes to at his Google Personalized Homepage
- everything one does on his personal computer (after installing Google Desktop)
I wonder is there any verge Google and other Internet giants will stop on or will they continue accumulating personal information up to the moment they know what I’m eating for breakfast?
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