This week Fathom Online has published its research of keyword bids. The list of over 20,000 generic keywords divided into 12 categories shows that keyword prices have decreased 8.6 percent for the second quarter. The average bid dropped form $1.39 on March 31 to $1.27 on June 30.
We should mind that the bid decrease mentioned above is an average value and it may not happen in all categories. On the contrary, depending on competition and specifics of business keywords of some categories have become much more expensive. These categories include career training, pregnancy-related words, student loan consolidation, consumer electronics and some other groups.
Nevertheless, statistics says that in general keywords become cheaper from the first Quarter. What is that influenced by? Some relate it to the season price fluctuations but others, including Matt McMahon, VP Marketing Services at Fathom prefer to suppose that advertisers become to make bids more smartly:
The search advertising market continues to expand in robust fashion, but individual keyword’s bids fluctuate each day. Advertisers are now using marketing analytics tools to make smarter advertising spending decisions.
I yield to agree with Mr. McMahon as IMO advertisers really gradually become more sophisticated and professional.
One Response to “Do Keywords Become Cheaper or Do Marketers Become More Professional?”
Leave a Reply
You must be logged in to post a comment.
December 10th, 2007 at 5:57 am
Great information about keyword research.
thanks