Can you ever imagine that the ads you see daily on TV, kiosks, billboards and other ‘offline’ displays in your city could be published by the Google advertising system? Check it out, meanwhile Google has been assigned a patent named “Allocating advertising space in a network of displays” which mainly describes the system of this kind.

The operation principles are the same with AdWords ads. The major difference here is about networks the ads are published at (the ‘Where’ not ‘What’). They are trying to no longer limited to web pages and radio frequencies, potentially Google ads could be published in any sort of media (starting from the nearest future, I assume).

Systems and methods for allocating space for advertisements in a network of electronic display devices are provided. Attribute information indicating retailer and categories of products available for purchase in the vicinity of a display device is maintained for each device in a database.

Advertisers may upload advertisement messages to a server specifying information such as budget, price per impression, preferred billboards and/or other constraints.

One or more keywords or other descriptors are specified for each advertisement message. The system then generates an advertising campaign specifying where the advertisement message is to be output and send the messages to the specified displays. The output may consist of various forms including video, audio, printed incentive, interactive data transfers and/or combinations of these.

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