For all Overture/Yahoo Search Marketing advertisers must be interesting the fact that this Monday Yahoo launched its new advertising system (code named Panama). Recent numbers say that Yahoo has 27% share of the market while Google has 42%. No wonder, Yahoo has made one more step in attempt to catch up with Google as the value of an advertising market makes $1.4bn( in UK alone) and tends to double yearly.

What makes the new version of Yahoo advertising console different from the previous one? According to Yahoo chief executive Terry Semel, the new software system aims to let advertisers target potential customers more accurately based on the words that Yahoo users type into the search box. Yahoo also claims that its new advertising system enables advertisers to instantly calculate the cost of acquiring new customers.

The system went into beta release on Monday, and is supposed to get a full launch in autumn - so we look forward testing it (pretty please!).

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