Here’s the first reason:
1. Consumers use Google to find auto dealers
- 3 out of 4 online consumers looking for an automobile dealer use a search engine to find that dealer (Insight Express Stufy for Google, 2003)
- More than 50% of all automotive searches on the web are now conducted on the GOogle Ad network (StatMarket, 2004)
- The Google network reaches over 80% of all Internet users every month (Media Metrix, December 2004).
- Google attracts more 2-year intenders than any auto site and ranks second in reach to 6-month intenders (Source: Allison Fisher Research 2003).
You’re going to have to download the PDF yourself to read the next two reasons, but if you think the first one is good, just wait until you read how much it costs Ford to produce a lead. Click here to Download Google-for-Autodealers.pdf!
