Live Search has just announced a new opportunity for online merchandisers to list their products within Live Product Search results. Until now, it’s only been by invitation - looks like the service is now FREE!

This new option gives Internet retailers a source for free, highly relevant traffic; and all the steps necessary for your products to appear on Live Product Search are short and simple. During the sign up process you should

- create an account

- set up a catalog

- upload the catalog to Live Product Search

But don’t forget to apply for registration first!

Live Search also encourages its adCenter customers to participate in the program. The first 200 adCenter advertisers have already received an invitation e-mail.

Search engine advertisers and consultants, please welcome the newcomer of Paid Positions market – Amazon.com. Thought top be more precise Amazon here is rather a publisher but service provider is A9.com.

ClickRiver advertising program (though in beta still) was created by Amazon and A9 and already publishes ads on product details pages.

Isn’t it a good marketing opportunity to have your ads listed near services or products being selected on Amazon by its tens of millions customers?

This is one of the best overviews and guides to help explain the current Search engine marketing marketplace. The newly released Ad Age “Search Engine Fact Pack” contains over 50 pages of valuable insights about search-engine marketing.

This includes data points on specific engines, keywords, referring sites and numerous case studies.

All of us in the SEM world know it’s value and ability in connecting potential buyers to sellers, but until recently, it has lived a low-profile life in the online media and advertising world.

You can download the Search Marketing Fact Pack - 2006 PDF here for free.

Search marketing has become even more targeted and effective lately and there is no doubt that it has become a significant source of generating sales. The tend of search-engine marketing to become the leading advertising source is self-explanatory if to consider that 80% of internet traffic reported to come from search engines.

Those who lead an online business or plan to start it must look for the most effective area and way of search marketing. According to data of BlResearch and iMedia Connection researches the biggest percent of sales generated from search engines appeared to be in Electronics, Apparel and Cars industries:

Whatever an advertiser leads search marketing campaign himself or outsources it to agencies, it is important to know how to better organize the process. How can a campaign in a specific area be effective? What metrics should be tracked and optimized in order to receive bigger return on investments from the campaigns? The data from the IntelliSurvey & Radar Research shows what do advertisers and agencies representatives consider important for tracking:

Rob Sanderson, an analyst with American Technology Research, asserted in a research note today that there’s an easy fix for Yahoo (YHOO) if its Panama search platform doesn’t succeed: revert to being a Google (GOOG) affiliate, as it was before the company bought Overture. Throwing in the towel on Panama and becoming a Google affiliate could allow

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In the next few days, we will be making two changes to how AdWords evaluates landing page quality. First, we’ll begin incorporating landing page quality into the Quality Score for your contextually-targeted ads, using the same evaluation process as we do for search.

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Those pesky social bookmarking buttons on blogs are everywhere. Given the Ebola-like spread of them they must be really effective, right? Some disagree, but others see value in their use.

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